Cookie Policy

This Cookie Policy explains how Wearer Lab Inc. d/b/a ProductFlo.io (“ProductFlo,” “we,” “us”) uses cookies and similar technologies on our websites, applications, and related digital services (“Sites”). It forms part of our Privacy Policy and Terms of Service.

1. What Are Cookies & Similar Technologies?

   • Cookies – small text files stored in your browser.
   • Local / Session Storage – larger key–value stores in the browser.
   • Pixels / Web Beacons – tiny transparent images that log interactions.
   • SDKs – in‑app equivalents used by mobile applications.

2. Why We Use Cookies

   Purpose	Description	Legal Basis*
   Strictly Necessary	Authentication, security, load balancing	Legitimate interest / Contract
   Preferences & Functionality	Remember language, UI layout, cookie consent	Consent† / Legitimate interest
   Analytics & Performance	Understand usage, fix bugs, improve features	Consent† / Legitimate interest
   Advertising / Cross‑Context Behavioural	Measure campaigns, build audiences, show relevant ads	Consent† / CCPA opt‑out

   * GDPR & ePrivacy require consent for non‑essential cookies.
   † Consent required in the EEA/UK; elsewhere we rely on legitimate interest where permitted.

3. Types of Cookies We Set

   3.1  First‑Party Cookies (set by ProductFlo)

   Name	Category	Purpose	Expiry
   pf_session	Strictly Necessary	Maintains logged‑in session (JWT ID)	Session
   pf_csrf	Strictly Necessary	CSRF protection token	Session
   pf_locale	Preferences	Stores language and region	1 year
   pf_cookie_consent	Preferences	Saves your cookie‑consent choices	1 year

   3.2  Third‑Party Cookies

   Provider	Cookie(s)	Category	Purpose	Expiry
   Google Analytics 4	_ga, _ga_<container>	Analytics	Usage statistics (IP anonymised)	14 months
   Amplitude	amp_*	Analytics	Product usage insights	12 months
   Stripe	__stripe_sid, __stripe_mid	Strictly Necessary	Fraud prevention during checkout	1 year
   Meta Pixel	_fbp	Advertising	Audience building & ad performance	90 days
   LinkedIn Insight	li_fat_id	Advertising	Conversion tracking	90 days

   This list is illustrative. Our live cookie banner displays an up‑to‑date inventory and links to each provider’s policy.

4. Managing Your Cookie Preferences

   4.1  In‑Site Banner

   • On your first visit you can accept, reject, or customise non‑essential cookies.
   • Reopen the banner anytime via Settings › Privacy › Cookie Preferences.

   4.2  Browser Settings

   • Delete or block cookies in your browser; some features may break if you block Strictly Necessary cookies.

   4.3  Mobile Apps

   • Control SDK tracking via device settings (e.g., Settings › Privacy › Advertising).

   4.4  Opt‑Out of Cross‑Context Advertising (CCPA/CPRA)

   • California residents: click “Do Not Sell or Share My Personal Information” or use Global Privacy Control; we honour the GPC signal.

5. “Do Not Track” Signals

   Our Sites currently do not respond to DNT browser signals; use the controls in § 4 instead.

6. Retention of Cookie Data

   Expiries are shown in § 3. Analytics derived from cookies are kept in aggregate form for up to 24 months, then de‑identified or deleted.

7. International Data Transfers

   Data may be processed in the United States and other countries. Transfers from the EEA/UK rely on EU Standard Contractual Clauses and supplementary safeguards.

8. Updates to This Policy

   We may update this Policy. Material changes will be announced at least 15 days in advance via banner or email. Continued use constitutes acceptance.

9. Contact Us

   Email: privacy@productflo.io
   Mail: DPO – ProductFlo.io, PO Box 3423 Piedmont Road NE, Atlanta, GA 30305, USA

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